Cashpoints - helps grow sales whilst protecting margin
Cashpoints is a cost-effective rewards programme built to help retailers acquire and retain customers by providing a real-time transparent reward that customers can redeem to instantly reduce the cost of their purchase in-store, or across the wider Cashpoints partner village. Every Cashpoint is worth 1c - so no fancy calculations to work out how much you will save off your next purchase…and no waiting! Get in touch with us to understand how Cashpoints can help you increase visit frequency, optimise your marketing spend and protect margin without deep discounting.
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Why Cashpoints works
Proven results across B2C and B2B.
Helps increase frequency of sales
Helps grow customer's average basket size
Helps change behaviour without eroding margin
Transparent rewards that customers want
Become part of a nationwide coalition programme
Affordable for any size business
How Cashpoints differs
Compared to common loyalty alternatives in the New Zealand market
| Competitors | |
|---|---|---|
Earn rate | Each merchant sets their own desired earn rate | Usually fixed or unclear to the customer |
Redemption value | 1 Cashpoint always redeems as 1 cent (incl GST) | Often unclear to the customer and hard to articulate |
Redemption timing | Real-time at POS (redeemed like cash) | Customers often have to wait or have to meet thresholds |
Minimum redemption balance | None, customers can redeem 1 Cashpoint if they want | Is typically required, which impacts instant gratification |
Programme model | Customers can collect and spend across any | Either closed loop (redeem where you earn only) or |
Our latest integrations:
Cashpoints is now integrated with both Shopify and Lightspeed. This gives Shopify eCommerce merchants and Lightspeed Retail merchants the ability to start issuing and redeeming Cashpoints in real time. Setup is simple, and straightforward. Be sure to keep an eye out for more exciting developments!
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Kiwis have earned over $1m worth of Cashpoints!
“In just 7 months Cashpoints is already changing consumer behaviour, with minimal margin erosion and without the need to discount. Members are responding to purchasing incentives by shopping with our partners more frequently, and spending more. It’s a win-win in a financial climate when recognising and rewarding customer behaviour has never been so important.” - Ian Sutcliffe, Director (June 2026)
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Partner with us
For enquiries about partnering with Cashpoints, please fill out the contact form, and we'll get in touch with you shortly.
Alternatively, you can send us a message at enquiries@cashpoints.co.nz.
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